The following narrative is from the Dubai World Cup website:

“The Dubai World Cup, to be held on March 30, 2013, is the ‘world’s richest day in racing’ with total prize money of US $27,250 million for the showcase of nine races. The DWC race-day features three of the most valuable contests in the world of racing: the US $5 million Dubai Sheema Classic, sponsored by Longines; the US $5 million Dubai Duty Free, sponsored by Dubai Duty Free; and the famed US $10 million Dubai World Cup, sponsored by Emirates Airlines. Those events are all Group One status.”

Once again this year, the advertising agency for the 2013 Dubai World Cup has crafted a riveting video about the world’s richest race. In an approximately 90-second frenetic journey, the viewer is vicariously transported from mostly iconic but cold and forbidding sites in Kentucky, London, Paris, and Japan to the warmth and sunny streets of Dubai. Even if one were not a fan of horse racing, this video would be hard to resist.

Click here to watch.

The many initiatives of Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, continue to hugely benefit Thoroughbred horse racing, around the globe.