2022 KENTUCKY DERBY ATTENDANCE, WAGERING, AND TV RATING METRICS

The metrics for the 2022 Kentucky Derby reflect a return to normalcy after the pandemic-affected editions of 2020 and 2021. 

Attendance was 147,294 compared to intentionally limited attendance of 51,838 in 2021 and no attendance in 2020.  Record attendance was 170,513 in 2015.

All-sources betting handle (on-track and off-track) for the Kentucky Derby card: $273.8 million, a 9.1% increase over the previous record of $250.9 million in 2019.

The Kentucky Oaks on Friday drew 100,188 fans and had a record all-sources handle of $74.6 million, beating the previous record in 2019 by 24%.

All-sources handle on the Kentucky Derby race only: $179 million, an 8% increase over the previous record of $166.5 million in 2019.

All-sources handle for Kentucky Derby week: $391.8 million, a 14.2% increase over the previous record of $343 million in 2019.

Total audience delivery (TV + streaming) peaked at 19.0 million people from 7-7:15 p.m. Total audience delivery averaged 16.6 million viewers. The TV-only audience averaged 15.8 million viewers, which made the Kentucky Derby the most watched NBC program since Super Bowl Sunday. The NBC household rating for the telecast from 6:31 – 7:21 pm was 7.7 with an audience share of 24%.

The NBC overhead replay of the race on social media is the highest ever for the Kentucky Derby. It has been viewed 36 million times and counting. It is the most viewed moment for NBC Sports’ TikTok account (for all sports) with at least 11.6 million views.

Speak Your Mind

*